WEAR IT LOUD
SOLD OUT.
THE
DEVIL’S
LETTUCE
EXCLUSIVELY AT
This Halloween, while embracing the fun of frights, our true mission is to clear away the cobwebs of misinformation, ensuring spooky stories of the plant stay fiction– not fact.
Far from mocking legitimate concerns, the goal with this campaign is to remind us of where many fears were born and to facilitate dialogue around the truth about 🥦 and the positive role it plays in communities.
THE LETTUCE
Enjoy this scary good “lettuce” grown under the fiery California sun by our friends at Traditional. Limited run at this special price.
THE PROFESSIONAL DEVIL’S LETTUCE DEALER MANIFESTO
From tales to truth,
we take the lead,
Dispelling myths of
the "Devil's Weed."
In details and depths,
our story unfurls,
Proudly changing perceptions,
reshaping worlds.
embarc's a channel,
a guiding light,
In community dialogue,
we find our might.
To shed old stigmas,
embrace the new,
In understanding and empathy,
we all grew.
So let the
conversations flow and thrive,
In the journey to wisdom,
we all arrive.
For with each dialogue,
we pave the way,
To a future enlightened,
come what may.
DESTIGMATIZE,
NOT DEMONIZE.
We recognize that deeply held beliefs and concerns aren’t formed in a vacuum. For many, fears surrounding c****bis are rooted in decades of societal narratives that have demonized a plant.
Collaborating closely with community and industry allies, we aim to foster a dialogue that not only debunks myths but also celebrates c****bis's potential, moving beyond outdated stereotypes.
Through genuine understanding, mutual respect and patience, we believe a world can exist where c****bis is valued, not vilified.
Test your knowledge of whether wild claims about c****bis were made back in the day or still said today.
UNDERSTAND THE HISTORY.
STORIES FROM OUR COMMUNITY
WENDELL’S STORY
“As a Navy Veteran I have been through and experienced things worth rejoicing over and things I truly wish to forget. When getting out of the service it was difficult for me to cope with things and I was suffering from pains i had endured during my time. The VA were prescribing me 100 vicodins a month to assist with my pain but it wasn’t helping. With my PTSD, Lupus, Fractured Spine, the only thing that allows me to function and not experience the pains and anxiety that I normally would face without. Now I have a business that works with youth in the Central Valley and currently enrolled and Fresno State working on my Masters in Sports Psychology. If it wasn’t for accessible and legal c****bis I may still be on Vicodins and not being productive or if searching for c****bis in the streets come across a batch that may have been laced with another substance.”
MICHELLE’S STORY
“I am a disabled army veteran, single mom, and full-time university student. c****bis helps me get through the days where my symptoms are severe and it helps me to be productive even on those bad days. It helps me see the positive things and enjoy the simple things in life. I believe that c****bis has helped save and transform my life from being stuck in the depths of depression, to being myself again and that is a person I am proud of being. I have a 3.5 GPA and I am studying to be an Art therapist.”
EVAN’S STORY
“I have severe Crohn’s Disease and c****bis helps me manage my symptoms while reducing inflammation. THC/THCv/CBG regulates and stimulates my appetite and energy. CBD rich c****bis alleviates my nausea and pain, and it healed my arthritis. At one point I could not walk without a cane prior to using CBD rich c****bis on a daily basis. THC/CBN remedies help me sleep each night, otherwise I would be an insomniac. I use a combination of all the c****binoids therapies that are being created for medicinal use. Without c****bis , my pain and symptoms would be unmanageable, and I would have an awful quality of life. With c****bis , I can leave my house and live a good quality of life. It is not a cure for Crohn’s Disease but an essential therapeutic to alleviate the vicious ripple effect of Crohn’s Disease and autoimmune dysfunction. I will continue to use c****bis medicinally (daily, until in full remission) and therapeutically (as needed) to maintain remission and manage any symptoms.”
GEORGE’S STORY
“Family values are passed down from generation to generation, right and wrong, good and bad. C****bis advocacy has always been at the core of my family's values; Doing what you know to be right in the face of opposition, Helping people, And sticking up for your community.”
JENNIFER’S STORY
“I grew up being taught c@nnabis was a drug and it would make me dumb. I was determined to prove my family wrong. I have been medicating with c****bis for years now. It has slowed my pain from neuropathy and complex regional pain syndrome and my ciari malfunction, helping enough for me to return to the walking world. It had calmed the voices in my head telling me I wasn't enough. It has also helped me find my true self. I was meant to help people find their way in c****bis. I am a c@nnabis smoking, mom, wife, daughter, sister and friend who just so happens to sell c****bis. I feel like c****bis has changed my whole world for the better.”
OWEN’S STORY
“After falling off an 8 story building and shattered my right heal, I was given a lot of pain medication that was having odd effects on my body. Thats when I decided to use Mary Jane for help with my pain management and also my ADHD. This plant has done wonders for me and I dont have to rely on Big Pharma to help me out anymore. Plus Mary Jane is all natural.”
LISA’S STORY
“It helps me deal with the every day pain that I deal with , my anxiety an am still able to function. I use to take all the pills that they give you to take for pain , that cause me to gain weight, I was just doped up couldn’t move much couldn’t do much of nothing but just lay their like a zombie. It’s been five years since I decided to go an switch an try to see how c****bis would help me so I did the research an it help me. I don’t feel drugged up , am able to do things an be aware of it , am able to exercise an am able to deal an control my pain level, my anxiety, depression an my blood pressure an I lost 70 pounds , I got a good set of [doctors'] who work with me and know that is the only medicine I take to deal with my pain , anxiety and depression. I would not go back to taking pills again for my pain. I still do have to take pills for my high blood pressure a that’s all the pills I take. Not once have I had or thought about doing any other kind of drugs. From smoking c****bis 🤗🥰”
HEATHER & SPOOKY’S STORY
“c****bis helps my back pain & anxiety. In addition my Dog is on CBD for seizures that helps him greatly.”
CHRIS’S STORY
“It's been a game changer for dealing with my anxiety and chronic stress.”
LAWRENCE’S STORY
“I had my first back surgery at the age of 21. I’m now 48 getting ready to have my 3rd surgery… my second fusion. I use c****bis instead of opiates. After my first fusion I was given opiates. Had a little addiction after not needing them. c****bis is a healthy way for me to treat my pain! Thankful for an alternative to unhealthy pills!”
MONICA’S STORY
“It helps with my ptsd Symptoms from serving in the military. Helps with depression, anxiety. Helped me actually feel my emotions so it’s helped in my healing.”